I spent three weeks getting a high-stakes campaign approved by four different layers of eadership, only for the CMO to pull the plug five minutes after it went live because they had a bad gut feeling. We’ve already spent $10k on initial ad distribution, and now I’m the one who has to explain to our agency partners why we’re scrapping the assets. How do you maintain your professional sanity when leadership acts like this?

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Honestly, you drop your expectations. It sounds like you're getting too attached to the work and taking it personally. At the end of the day this is the ebbs and flows of work-- sometimes things get canceled, budgets get cut or priorities shift. Just got with the flow and recognize the pivots are part of the role.

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𝐒𝐀𝐏 𝐖𝐨𝐫𝐤 𝐙𝐨𝐧𝐞 𝐟𝐨𝐫 𝐇𝐑 𝐇𝐚𝐜𝐤𝐚𝐭𝐡𝐨𝐧!!

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