I still don't get it. Why is RTO such a big deal to agencies? What is their gain really? It can't be for better collaboration or better work, especially because they are shrinking the number of creatives in places.

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Control.

likesmart

It's a sad world we live in.

The whole “collaboration” argument is funniest when they require you to be in an office but it doesn’t have to be the same one as your coworkers.

likesmart

They OWN the buildings. They can’t let their assets go to waste and drop value

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It's not the greed that's shocking. It's that there's levels to this.

Senior people are the most status hungry at any organization

likehelpful

Factsssss

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It’s just an excuse to thin the herd - nothing more, nothing less

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Yep. If you quit, they don’t have to pay you severance or unemployment!

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Commercial leases, tax rebates, managerial control, soft layoffs,reclamation of employer leverage.

likehelpful

CONTROL(FREAK)

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I also was told that some clients complained towards the end of Covid - as they would come to the office and it was empty, and wanted reduced fees as they are wasting space and money

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If that is what the agency is touting, then bollocks.

We work with huge range of indies and almost never step foot in their office. A good team and reliable work is all that’s needed and doesn’t matter where they are based.

It’s not about what they gain, it’s about what they lose…and that’s people. If they inflict pain on their workforce salaries go down. It’s a monopolistic crony capitalism tale as old as time.

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Tax advantages

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Interesting, I didn't know there were tax implications. Can you elaborate?

I always thought they create strict RTO policies to encourage quitting. Then they don’t have to pay severance/have increased unemployment insurance tax rates

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Nothing says culture and collaboration like needlessly commuting in to not interact b/c everyone has their EarPods in.

likefunny

It's all about power

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It’s because Mark Read found out people were grocery shopping on Friday afternoons.

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or

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likefunny

Coming on a year of WFH and Friday doesn’t even feel like a Friday. What are days?

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