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In the US, would be $125-175k base & 5-15% of equity.
Yea I was going to say this. Hard to see what the London market pays though. Its a little harder to find research and information on that. Do you have anyone at work that you are close with that might be willing to share what they make so you have a benchmark?
I think a lot of the advice here is American...personally, those numbers are pretty hard to find in London but my ballpark is usually to take whatever is 60% of what's being offered in the US. UK is drastically lower and recession is looming. You may want to network and get some offers to get a true sense of what the market is offering for your role
F
I would go for 7-15% of the base salary. If you deliver equal effort and result, I think it is just that you ask for good amount of bonus.
Hmm. I'd say 8%-13% of your base. Did you ask for an increase? What's your base right now, if you don't mind me asking?