I work in channel planning and love it, because I have great relationships with our creative crew (graphic/video experience). However, I see a huge gap in my agency where media strategy and creative strategy are disparate. Is that just my agency? Is there a role in other agencies that connects the two?

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Posting as :
works at
You are currently posting as works at

That's very common

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More common than you would think! Especially in this day and age.

Bummer :/ I only realized the gap when the creative team on my accounts started adding me to their earlier meetings or asking me to help inform the campaign strategy (we don’t have any strategists currently) with them. It has made such a difference, and I can’t believe no communication is so common!

Tale as old as time

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