I’m curious how agencies structure data/analytics teams. Does your agency have a dedicated team for data & analytics? Does that team fall under digital, dev, or another umbrella? I’m in a new place and working closely with the analysis team, enjoying the collaboration quite a bit but wondering if it’s common.

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We have a data and technology division which includes:
Analytics
Ad Ops
Data Architecture
Research

It might include more but those are the teams I know of. Roughly in order of size of on shore teams.

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Analytics falls under performance here, which basically a catch all for SEO, social, and media.

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We’re under a data analytics umbrella as a whole, and work on any and all channels as needed per client

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I don't know how things run in US agencies, but here in Brazil, it's very typical. I work closely with statisticians and data scientists all the time for strategic roles and increase positive results in social media.

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Analytics here falls under the Chief Analytics Officer, who reports to the CEO. (We are a GroupM Agency)

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Same ☝🏼

Our analytics team falls under the strategy department, but it’s a dedicated analytics/creative strategy department, so we work closely with the planners

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