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We have a data and technology division which includes:
Analytics
Ad Ops
Data Architecture
Research
It might include more but those are the teams I know of. Roughly in order of size of on shore teams.
Analytics falls under performance here, which basically a catch all for SEO, social, and media.
We’re under a data analytics umbrella as a whole, and work on any and all channels as needed per client
I don't know how things run in US agencies, but here in Brazil, it's very typical. I work closely with statisticians and data scientists all the time for strategic roles and increase positive results in social media.
Analytics here falls under the Chief Analytics Officer, who reports to the CEO. (We are a GroupM Agency)
Same ☝🏼
Our analytics team falls under the strategy department, but it’s a dedicated analytics/creative strategy department, so we work closely with the planners