I’m currently a copywriter with 4–5 years of experience, and I want to pivot into the fashion and beauty industry, but I haven’t worked in that space before. I’m passionate about the industry and very knowledgeable. What’s the best way to showcase my experience if I don’t have any fashion or beauty work in my portfolio? Alternatively, what similar roles could I pivot into?

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Become an influencer or affiliate marketer as a side gig with focus on beauty. Or find some small emerging brands and offer your services again as a side gig.

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Just make something that feels/sounds beauty on the side as a personal project. There are so few examples of good copy in beauty/fashion aside from like Hermes.

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FWIW, my time doing in-house for beauty brands were some of the most laid-back, genuinely happy times of my career.

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i feel like being and AD or designer would make it an easier pivot. at this point almost all fashion work so sooo heavily visual and most brand wouldn’t need copy in ad campaign sense. yes social copy, yes descriptions of clothing on websites, etc. but not in the same way copy functions in an agency. there are some big brands that still have a lot of scripts and story like the Nikes, Northfaces, Levis, etc. but most fashion brands are all visual play especially in the luxury space.

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