I’m currently sitting in my car after getting completely chewed out by a prospect who didn't appreciate my persistent follow-up. I only sent three emails over two weeks, which feels pretty standard for a Tier 1 account. Now I’m second-guessing my entire cadence and wondering if the aggressive approach is finally backfiring in this market. How many touches do you guys usually give before you decide to mark a lead as unresponsive?

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The cadence is fine IMO. I usually try 4-5 times over a month or so before reevaluating. Maybe your messaging triggered them, but honestly, this is probably more about them than you. Could've just been unlucky, caught them on a bad day and unwittingly made yourself a verbal punching bag.

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