I’m starting to get why it’s mostly young people in advertising cause everyone over 34 understands it’s complete bullshit.

U suck if U don’t win Lions. However, if U win them, the C-Suite goes to Cannes and gets the bonus. Not U.

U didn’t get 5 Lions this year? Watch out for layoffs. Even though U pitched the same 3 ideas that some other agency ended up selling and winning 30 Lions.

“U need to be more purpose driven in ur ideas.” Also, “client doesn’t want any tension.” 🫠

likefunnyupliftingsmarthelpful
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I saw a lion at the zoo yesterday.

likefunny

Hang in there, OP

likeupliftinghelpful

I have 0 lions and am doing fine. Maybe you need to find an agency or leadership with better priorities.

like

Youngin’s are cheaper. Period.

likesmart

“You” is only three letters….

like

Hahahaha!!! I’ve seen 2 ideas in Cannes this year that I tried to sell through previously. Was completely ignored by leadership. 💀

like

Please find solace in understanding that if you end up in the group that went down the steepest black hole on the planet and still survive you will realize it’s one of the greatest universities in the universe

Advertising is “the steepest black hole on the planet?”

Little perspective, maybe.

I have 0 lion. 🤫 Shhhhh.

What’s with all the U’s?

The banality of all things advertising-related summed up in one hot take, bless you!

Are lions tied to actual impact on the brand’s bottom line? From what I see, most of the “wow such a cool creative concept” stuff seems unlikely to drive any additional ROI compared to other non-lion winning projects.

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likeuplifting

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