Interview question at the end of case study; You have a meeting next week with both the VP of direct to consumer (online) and VP of stores. How do you prepare for it?

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What's the goal of this meeting ?

The case was about the future of the store vs direct to consumer. She showed me some slides of data and had to make a conclusion. After the conclusion was told I had a meeting coming up with both VPs. How would you answer in terms of prepare / bring to the meeting.

I need to see a SOW if it’s a project. If this is exploratory, I need to know the context. Set up call to align with all involved asap. Fwd any materials provided that tee’d up this conversation. Need to set the scope of the conversation and understand expectation. Information for a meeting like this is key. Also, familiarize with their direct reports. Need trusted Junior to Stalk them on LinkedIn and report back with intel. Additionally, I need an attendee list. Must build materials. Thx.

Assuming this is for a major retailer, I know that many (or most?) retailers intentionally run their dot-com (DTC) vs in-store teams under separate P&Ls. Dot-com businesses are about getting high web traffic with low TAC, converting visitors at a high rate & avoiding abandoned checkout carts, and increasing average checkout cart value. The web experience needs to be “on brand” and you have website teams, SEM, digital agencies, online analytics tools, highly volatile (due to seasonality) cloud e-commerce infrastructure needs, etc. I’m less familiar with in-store retail but it’s similarly all about creating consumer demand and converting walk-in traffic with effective “retail” techniques — the way that Nordstroms runs its business much differently than Marshalls. The point of the above being that you would need to get data points for all of the elements that contribute to revenues, expenses, and relevant metrics in between — and these will be different for these businesses.

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