Interviewing for ACD, any tips on how to translate my experiences as SAD mentoring junior designers and leading creative on campaigns to the management needed for ACD? I seem to have trouble explaining how I’m qualified without *actual* management experience (ie not officially having direct reports)

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More recently in interviews, I have really emphasized how I have always taken more of an empathetic approach to mentoring juniors. It’s been especially helpful over the past year.
Examples of actions from even pre-pandemic life: always double-checking with my jr teams that they don’t need anything before I leave the office (not just something like files, but also, do they want me to order them coffee or dinner?, etc) or sending stress care packages during the pandemic so they can enjoy snacks or face masks or whatever.

Leading creative is always tricky to explain when you don’t officially have it, but even if you only owned a part of the campaign, play it up. “Sure it may have only been a social series, but I concepted the shots, ran the shoot, stepped in to style things, blah blah, all while overseeing my jr team who was concurrently working on display banners.”

likehelpful

Just because you may not have “official reports” doesn’t mean you haven’t been given off-the-books managerial responsibilities. When I was a SC’r I was often put in the position of managing the mids and jrs and pitching to clients while the ACD handled more CD responsibilities.

Don’t be afraid of saying that. Your mindset shouldn’t be that you want a promotion. Your mindset should be that you DESERVE a promotion. Good luck! 👍

likeuplifting

ACDs barely have direct reports these days. Agencies aren’t investing in that hierarchy anymore.

As ACD2 said, just talk up the managing duties you’ve already done.

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