Is AI actually replacing jobs in advertising like they were supposed to do or are these reports about enterprise adoption true?

From my perspective we haven’t been able to truly implement anything that would replace a human and we’re a small company. The amount of context isn’t as high as other bigger companies.

Also a lot of the output can still be pretty cringe and off putting. Everyone claims AI to be a great writer yet I can tell when something was generated by AI.

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It may take some time yet. The technology isn’t quite there, but it will be. Also, honestly, you’re probably working on stuff that is way more high-end than what AI will replace in the short term. It’s the local level that’s gonna get hit first: the local and regional law firms, the car dealerships, small businesses that advertise on a tiny budget. They already use non-union talent and way more stock images and music than the bigger brands. So AI generated imagery and voiceover will be an easy sell for them.

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Google the trough of disillusionment

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