Is an open-brief idea that made it all the way to the client and is a favorite of theirs enough to dodge being laid off?

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No, I’ve seen teams give up months worth of weekends working on ideas that win at Cannes get laid off. I’ve seen teams pitch and win clients only to then be let go a little bit later.

Nothing will ever save you, always be prepared and never give up things happening in your life for work because agency budgets don’t care.

likesmart

The people that make the recommendations for who to lay off are looking at spreadsheets, not creative. It’s usually a cold matter of math.

like

No, but don’t worry—you’ll be in the credits

like

I’ve gotten canned and still in the credits. Without even asking lol

Different point of view- it might. But not because of that script. Because you’re the kind of person who comes up with good stuff.

If I’m asked for a list of people to let go (or more likely, to prioritize who I would like to try to keep since it’s really driven by numbers), I’m not putting my most reliable people on it. So if you deliver big ideas regularly, I will push not to lose you.

helpful

This is an important build ☝️

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