Is it okay to put a bookworthy stuff made by yourself (not actual client work) and put it in your portfolio and fake it to make it look like real work? What do you do if you have nothing to update your book for three years?

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Posting as :
works at
You are currently posting as works at

I've seen people (especially younger creatives) with a spec/rejected ideas section in their book. They clearly label it though, otherwise it can come across as deceptive

smartlike

Try to do personal projects that could be somewhat legitimate vs a Nike ad that you never made. You know? I think that’s ok and shows off your thinking without being outlandish.

likesmart

I have a “not ads” section for cool shit I do outside of the industry, especially if it makes the news/wins an award. I also have several “pitched, not produced” things, but they’re not the front-page work, and they’re clearly labeled as such.

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As long as it’s not claiming a brand you didn’t really work with, sure.

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