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OOH is having a resurgence, especially in the UK, but the new trend is mainly visual and minimal branding (eg British Airways, Tesco, Heinz).
I push back on ai doing great copy for OOH, haven’t seen it do that yet.
i think it's also the crazy budget cuts. It's causing shifts in marketing priorities and I'm sure if they were to cut down on anything, it would be reduced investment in OOH campaigns.
Maybe people are finally coming to the realization that Ogilvie was right? (Nah, I must be dreaming.)
Lol ai coming up with great ooh copy. Dead.
AI doesn’t generate great copy.
Weird, I’ve never had to come up with OOH copy