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Pro
They’ve done this contest 8 times before. Yes it’s real.
How “professional” should the production be? Is it ok if it’s filmed with a phone camera?
As an unemployed creative who’s never worked for Doritos, am I eligible?
And would winning be seen about as prestigious as getting a Lead Lion from Cannes?
Of course then I could afford to buy various animal figurines cast from metals of my own choosing.
I wouldn’t say it’s rigged, but it’s not exactly a competition for complete amateurs.
The “homemade” spots that do best tend to have some extra help behind the scenes (ad agency or production company staff pitching in expertise to help friends submit; established copywriters pitching in to write something their friend can direct; editorial companies helping out friends who submit so the edit looks slick; camera houses or film school departments pitching in equipment to help students or alumni submit, etc).
Oh god thing you weren’t too cynical.
Chief
How would it be rigged
Chief
Good luck!
Just one note: you only get the $1mm if you win the admeter. Otherwise, you are just working for free.
In the fine print
Very real.