Chief
Related Posts
Cmon. Look at this guy.
Dog friendly gyms in nyc?
Anyone got any insight on working at Preacher?
Bowl Leader
Additional Posts in Advertising
Any advice on nailing the perfect headline?
Is there an “ideal” time to interview?
anyone use Lunchclub AI?
What does this even mean?!
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
The context is that we (advertisers) are trying to sell the world something they don’t want, and not doing a good job of it. Hope this helps
Solutions looking for problems.
The simple truth is that creativity is cool. So these AI brands want to present themselves through the lens of creativity. But AI creativity is not cool. So they find themselves having a hard time “staying relevant to culture” when the most interesting parts of culture reject them.
It’ll all even out at some point, but until then, all of these brands are still finding the line (and not honestly listening to critics) and are clearly struggling to do so.
Chief
There are a couple reasons… They’re investing heavily in AI so they’re doing everything possible and throwing in the kitchen sink trying to “humanize it” and sell it to the masses;
Also, internal politics and corporate cult culture are what they are, so no one will tell marking it’s a bad idea—essentially those in marketing. It’s a similar story that plays out time and time again. Most notably with the Pepsi “Jenner” disaster.
Our tech overlords who invested ungodly amounts of money in AI want us to use AI so the briefs are AI. There’s no money in it. Just a dumb toy no one wants/needs.
Same geniuses stuck with bad commercial real estate deals trying to force people back in-office.
Just because we (in the industry) think AI creativity is ‘not cool’ doesn’t mean the average couch potato American doesn’t. Brands that are creating AI ads are probably testing the waters, and the worry is the general public doesn’t really care if it’s AI or not - and then we find ourselves in a situation where we are being strong armed into using it, because the brand’s audience doesn’t care or know the difference, and there are big cost savings.
The almighty Cult of Rosecrustaceans! 😀
Nobody reads anymore. Unless TV show subtitles count.