Is there a rational reason why we aren’t given more time to come up with some campaigns? I’m working on a huge brand and we’re finding a new tagline for them but the turn around is so fast. I get it for broadcast and activations, but this is what you’re hanging your entire brand on for potentially multiple years. Don’t you want to invest some time into it as opposed to several days? Are clients wildly disillusioned on how good work is done?

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Probably because strategy took 6 months and gave you nothing to build off of. Biggest scam in our industry right now.

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As a strategist for 14 years now …no. I have never had more than a week and usually a lot less to land a brief

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How much time are we talking about? And how long has strategy been working on it?

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Haha I was just going to say "because strategy"

Also lots of unserious and clueless people are in charge of most things now.

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The time period between "creative is kicked off" and "final tagine is selected, chosen and approved" is going to be a lot, lot longer than a few days

Eh, assignments take as long as the time they're allotted. In my experience, when things get drawn out with a million reviews and revisions you don't end up with anything better, just more headaches.

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