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Better than 99% of ads out there in 2024. It had a budget.

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I think it’s campy and fun. (That’s just one woman’s opinion).

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*thanks.

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Kling is rolling over in his mansion.

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But after 5 weeks the strategists uncovered the golden insight that quilted rhymes with builted

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Hey Director 1, yes you're right it would. But we were just having a laugh making fun of strategists, not being serious

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This is abominable. Just because you can doesn’t mean you should.

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Yall need to touch grass, it’s just goofy & absurdist

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Yeah that’s my main problem with this. It doesn’t go far enough into the absurdity. So rather than nailing the ridiculousness of the idea, which would be fun, it falls into this flat and dull space which makes it kinda corny

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It saddens me that it saddens you

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Reminding everyone what incredible work Droga did for this brand a while ago:

https://youtu.be/niNnATQbJXs?si=33p__aCZI2kRfeEy

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what a weird thing to say!

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I’ve seen worse

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I feel badly for the team that managed to sell through a spot but can’t put this in their book.

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Honestly that’s par for the course these days in the industry. Fewer pieces seem to be bookworthy nowadays

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I don’t mind something new for the category, and the art direction is… “fun”, but keep it quilted? Come on… what does it mean…

This has client-stains all over it…

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https://vimeo.com/320575949 prime BBH did a fun version of this song.

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Oof. Also cringey. For me it just might be the original song is already so inherently cheesy.

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Spoofing songs gotta be the laziest concept in our industry. If you do it, the craft has to be worth it — good talent, art direction, lyrics (think Squarespace 5-9). This is all so poorly executed, on top of it being a non-cept.

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Having worked on this brand, I'm surprised they bought something this "fun."

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I mean Droga’s work above is super fun…

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It’s a piece of sh*t. Which is not a problem, they have plenty of stuff to clean it with.

Wonder how that concept came to be in someone’s mind. 🧐

Buried lede: Jefferson Airplane was one of the seminal bands of the 60’s counterculture, then changed to (puke) Starship…now this. But Grace Slick is now able to afford that pre-owned Chevy Equinox, so there’s that.

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Me too, kid

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Received this beauty yesterday….. 😍

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likeupliftingsmart

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