I've just seen a music artist I follow using AI to promote their new tour and it surprised me a bit! Whether you like AI or not, do you think this is the new normal for promo materials in our industry?

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I think it does happen, but I strongly disagree with it. AI takes work that already exists from other people and creates something similar, and on top of that, it takes jobs from artists who already didn't have many good opportunities.

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Absolutely agree with this and that other person can do such a better job!

I don't know what you've seen and what the AI consisted of, or how you could tell it was AI. But I guess it's one of those things that's just inevitable. I mean, Gemini just released an update that lets anyone reimagine a photograph, which means anyone with a phone can put themselves into any setting or any era. That's wild stuff and it's just going to permeate society in the coming years.

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It was a full 30 second visual piece and the artist defended it too! You could just tell as the faces and textures were so off, think this is definitely the start of it.

Unfortunately. It's cheaper and more efficient than paying real people. I'm expecting to see a lot more of this in the coming years, to the point we'll be making posts talking about how surprised we are to see real human beings in promo material, instead of all AI everything.

Oh absolutely, I think this is the way we’re going down but hate it’s putting people out of jobs

Yes, and I do not love it. It takes away from the art of everything. AI is an amazing tool, but it’s an ethical issue, a loss of authenticity, and if not appropriately checked, can irreparably damage your brand.

Oh I so agree! I think I really forget about brand damage too, people don’t forget these things!

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I hate it but I think it will be the norm, it’s basically free and so many people are willing to look over the ethical concerns to promote themselves to get bigger.

Brain atrophy is the plan. If you don’t use a muscle it wastes away. The brain of the ‘useless eaters’ will be wasted away.

I don’t see anything wrong about using AI to promote a tour honestly. AI techniques can be combined with organic artistic techniques as well!

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