May be a stupid question but recently my agency's president said our parent company praised us for having access to non-SAG talent. Why is that exactly a good thing?

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$$$$$$ is why. SAG/AFTRA is a union where there are preset rules of engagement and the costs for hire or session on the day of engagement and costs for use on various forms of media (broadcast, print, short term digital and on and on).

Non-Union talent is not part of SAG and is cheaper than union talent and does not follow their rules.

But!, there is a big talent drop off I terms of quality & experience post teenage years. Love me some Burt Lancaster.

Lastly, the VO field is like the 405 headed south at 5p in LA. during rush hour. Too crowded.

likehelpful

Thank you for all that info! Glad you mentioned the talent drop off too. Not to knock them for following their passion, but I swear a lot of these actors I've worked with feel really... amateur.

To protect their union members’ livelihoods, SAG is making it hard for companies and agencies that have signed the union contract to move into synthetic video generation (limiting how easy it is to do AI VO and actors).

Meanwhile clients are pushing for it.

So your agency is positioned to do more of that in a way agencies that are signatories are not.

likehelpful

Ai VO’s = potential lawsuits. Better to pay for non-union talent if your agency and client are non-signatories to SAG/AFTRA. Believe me when I say that the union is listening for Ai VO sound alikes. One phone call to the actor’s agent to verify is all it takes.

helpful

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