Need some info: I'm looking for a new position and came across an opportunity at a media+creative agency as an Account Director. What're the main changes I can expect if I was to pivot from a purely creative agency in account management to a media+creative agency within the same dept? I'm going in for interviews soon and want to learn what I can in the interim.

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Having media in house is wayyyyy better than working with an outside party, I’ve always felt the work is stronger when creative and media are the same agency. In terms of challenges, it’s a new budget to oversee and it’s another medium for you to police and keep tabs on. You’ll be working with the media folks when they craft their plans and will have the ability to weigh in on the spend, the targeting, the flight dates and the ad units. This info will be super helpful to help shape and share with creative folks, but it also will mean that you’re reviewing reporting docs with recos for shifting money and adjusting creative and that you’ll be much more in the weeds with the details than before.

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