Negotiating a higher salary:

JOB: SEO Specialist
OFFER: 65k with good benefits
EXPERIENCE: 1 year SEO, 3 years data analyst
COUNTER-OFFER: 87k same benefits
REASON 1: programming skills which I use on the job (SQL, R, Google Apps Script). Aka I do more than SEO.
REASON 2: I’ve received multiple other offers for data analyst jobs paying 85k-100k
CONTEXT: I’ve been working with this company as a contractor for about a year now and have really enjoyed it but I want more money! Lol

likehelpful
Posting as :
works at
You are currently posting as works at

It’s good that you Can do more, but will it actually be required in the job? I’m technically senior in SEO with +6 YoE (>$110k/year) without using much more than Google Sheets and downloading data from 3rd party apps like Ahrefs. It’s the experience that brings insights from past launches and the competitive landscape analysis that would add value in an SEO role to ask for more money. But you have 1 YoE in SEO specifically.

If the role was SEO Data Analyst/Engineer, then yes, ask for a higher pay. If they only require an SEO Specialist (research and launch proposals/tests), then that’s what you can expect with 1 YoE in SEO.

Alternatively, I would recommend you to include in your counter offer a change in role from SEO Specialist to SEO Engineer, redefine the role description to include SEO data automation and tools implementation (and tell them how it can accelerate organic growth which otherwise would take longer manual labor hours), and that way they can see how the added value your skills bring to the table can be directly reflected in the role and pay.

likesmarthelpful

Pro tip: if they say no, then do an actual SEO Specialist role (no engineering/data analyst duties) while building a side hustle of SEO Integrations and tools on freelance websites. You’ll work less hours in the day to day and complement your salary through freelance gigs in the leftover productive time.

likehelpful

Agreed! 65k is good for entry level SEO at a mid sized agency with no data skills. You might even be able to shoot higher depending on your programming abilities

like

Seems reasonable. If they counter with something in the middle ground between the original offer and what you’re asking I’d see if you can squeeze out some other perks. Ask for additional PTO / vacation and other perks. Sometimes they can’t go over a certain amount for salary and thus will pile on some other perks to make up for it.

like

PLEASE COMMENT WHAT YOU THINK!!! :)

I believe you deserve more money since you do a lot more

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