PSA: Lay-offs are coming across US agencies. You may think: not my agency, not on my client, certainly not me. But they are coming in Q4. Make an exit plan. Get your book in order. Pay off your credit card. Call your recruiter. You don’t want to know how I know. But I know.

likefunnyhelpfulsmart
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CD, Ok eventually it will happen, if you have no valid proof or info, your statement is pointless. It’s like saying, “it’s going to rain.” Well ok, either it’s going to rain today or tomorrow or not. If advertising dollars are down now as inflation stabilizes, why would they spend less in ads? If you’ve been in this field long enough you know it has ups and downs. Our profession has never been secure. Just stop the scare tactics.

likesmart

It’s not a recession though. They changed the definition. Everything is fine.

likefunnysmart

No offense, but without any credible context besides “trust me bro” … kinda sounds like a CD got a ‘tip’ from a finance bro friend or something? 🙄 …

I live on Wall Street and hear this back forth “Listen to me! You better stuff your money in the mattress asap vs. Ok Howard Hughes take a Xanax” argument at the bar every week. But ALL the money crowd seems to agree, the best way to guarantee the least optimal outcome is for everyone to buy into all this media whipping worst case scenario(s) + hard stop individual spending en masse to premptively “protect themselves” much more than what is necessary.

Please keep in mind that every single doomsday scenario we’ve heard over the past 2+ years has played out drastically different than what 9/10 pundits guessed it would… Like it or not, we live in an era where the word “unprecedented” has lost its meaning.

Not trying to be a a-hole here, but posts like this help almost no one. CD’s ominous-yet-irritatingly-vague warning is not going to change a single thing the macro… But I’m sure their ambiguous confidence will cause a handful of people a dose of self-inflicted anxiety they def could of avoided.

Given that we all know a Reddit bot can post a “tRuST me bro!! 🚀” hype post… maybe give us SOME legitimizing context if you truly are aiming to be helpful? If not, maybe should rethink if worth sharing next time.

likesmarthelpful

The past two years have showed something obvious: Economists are great historians. They’re absolutely atrocious prophets.

likesmart
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🫣😭

Is this good news for freelancers? 🤔

Yes it’s is we’re already in the pool

Not my agency!

I wonder: which kind of creatives do you think the companies will keep?

The ones that are more valuable than they cost.

likesmartfunny

We’ve already scoped to hire across the board for this next fiscal (on three of our accounts at least)

Most agencies revise their scopes all the time. A lot depends on what the agency contract states. But clients can pull or scale projects - both up or down. It’s happened with three clients for me so far this year. Two in spring, and one just this week. Can never assume what the agency plans will stick, unfortunately.

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