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If you're having trouble finding/landing a jr strat role, I recommend starting in business development at a larger agency. It's a faster track to understanding the business than account management. You'll get great visibility with senior execs and the opportunities to contribute to strategy are more available. Put in the time, it'll be very tough and it isn't for everyone, but it'll be worthwhile. Then, cash in your cred for a transition into strategy. Be patient and learn as much as you can along the way. The industry is already starting to expect strategists to drive business growth more than ever and this will be good training. Good luck!
Take a piece of string, tie it into the most complicated knot possible, then give it to the creative department to untangle.
A) take advantage of the Red fox nation. The alumni network has a bunch of people willing to help out. I found my current account supe at a career fair in the McCann center 5 years ago.
B) Go to every agency you want to work for, check out their career pages and submit your application.
C) at least on the pharma side, junior strategists are few and far between. I’m in Account services. When I started out, EVERYONE had to be a traffic coordinator first to get their foot in the door. Now that position doesn’t even really exist anymore and has become project management. Luckily, it’s fairly easy to find an entry point as an account coordinator or assistant account executive.
A lot of strategists started out in account services as the natural progression of the position eventually leads to heavily strategy focused work as you make your way up the ladder. If you’re having trouble finding specifically a position in the strategy department, I would recommend getting your foot in the door through A junior account position, and once you have a foothold and a little time under your belt, express an interest into getting into strategy.
Might take a little time to shift you into that department, but if the right people know of your interest (your manager and someone of influence in the stray department), when a position opens up they probably at minimum give you some consideration and then from there you can fight your way in. But you’ll be learning PLENTY of applicable and useful knowledge along the way. And as an assistant entry level strategist, a lot of your work would be similar to an AAE anyway, just probably get better insight into the nuance of your agency in account TBH.
Also- DM me if you want any advice. I’m class of ‘09 . Nobody prepared any of us Comm/Ad students what entering the workforce, everything we learned was about what we would be doing 5 years in.
Hi! Marist Grad here. Do you have any internships? If not, that’s a great way to get in the door.