Saw a McKinsey profile on LI that listed both McK and QB as separate simultaneous jobs. I think that's an interesting SEO idea. Any thoughts? BCG+Gamma, KPMG+Lighthouse, etc.

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Posting as :
works at
You are currently posting as works at

I do that 😅

It's just about branding.

In the tech world, folks don't care about McK that much. Also "Expert EM" means nothing to them, while "Principal DS" does.

In the other hand, QB's brand is somewhat respected in tech, while McKinsey's is respected in business.

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