So, I know W+K does the whole "flat structure" thing by titling anyone below CD as a "creative." How does this affect salary ranges? Are they proportional to the range you'd get outside as a Jr./Sr./ACD? Lower?

helpfullike
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There's still seniority to an extent, just no titles to get in the way of the work. The flat structure is supposed to elimate juniors working into ACDs working into CDs working into GCDs working into ECDs. But to answer your question, salary usually sits in the appropriate range for any given experience level.

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I do like the notion of being paid for experience instead of title so I don't have to "chase" titles. Is that what happens at WK?

It’s “flat” in the superficial title only. There are salary bands just like every other agency tied to internal docs that actually have junior/senior/etc labelling the bands. One step further, you generally know who the juniors, mids, and seniors are at the agency. Mainly by the briefs they get and, to an extent, what other teams are on the same account.

They are generally proportional to other agencies, but it gets muddy between a solid mid and CD because you get shopped around as anything from a senior to a CD+ at other agencies.

helpful

The promotion is that you get to continue working at W+K, then leave to become an ECD elsewhere.

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very curious about this as well, i've always had the assumption (100% an assumption) that the pay is mediocre compared to other places because they know anyone would kill to work there so there's no need to compensate competitively

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