Sponsoring underarms! Now this is clever. I love the way. They’re thinking outside the box. Even if you can’t see it, the news alone gives them more press than I’m sure they paid. What do you think?

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I didnt resonate with me because this is not a brand thats common in North America (or at least in Canada where I live / US where I have worked). So i would not have made the tie to underarms and deodorant. But for the audiences where this brand is in market, I guess it does kinda work?

But I guess even if there is a tie, im not sure i get what the message is supposed to be if any...performance even for a high pressure FWC ref?

Again, fully aware this is lost on me because I never heard of the brand and just had to look up what it was.

Yes, I think it was staying dry even in the most stressful situations - I used to love in South America where it is a well known name.

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I thought it was Nike first on the armpit of an adidas shirt 😂

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