The 'F Word' in advertising is the word "forced." As in, "feels a bit forced." Not only can it make you question any idea, it can make you rethink your entire life & every decision you've ever made.

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TBH this feels a bit forced

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Everything is forced in advertising

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I was just saying that in the bathroom the other day.

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Nah, just means it feel like a stretch. Sniff test.

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