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Brands like that are usually culture-obsessed. Questions about how the company lives its purpose from the inside out. Biz questions about pain points / what keeps the SVP up at night. What the team is missing. Where SVP sees brand in 5 years. If brand has had trouble maintaining its culture / values as it's grown. Is IPO down the line? Expanding into China? Cross-cultural challenges? What agencies/partners they work with and what that collaboration is like.
One question that people tell me they love is “If I stepped into this role, how could I immediately be most useful to the team? And how could I be most useful to you?” I also like to ask about opportunities for cross-team knowledge sharing and collaboration. The higher the title of the person you’re interviewing with, the more you want to show them you understand the big picture.
What does a strategist actually add to the process here?
“I hope this is the last round?"
So why should I hire you?
The higher the level, the more abstract my questions get. Big picture questions, like - what would you like to see more or less of over the next year?
Every agency has their challenges, it’s just a matter of which...what is yours? Tell me about the last thing that excited you...what do you grapple with the most?
I love these questions because it turns the conversation from about me and my petty responsibilities to the far more advanced territory of a VP level and their intricate job. It also shows respect and curiosity. Any way you can peel back the bullshit and robotic questions and get in their heads/philosophies is good, imho.
At the end of the day upper management isn’t going to have high involvement in your day to day, so keep it broad and see if you align in their vision.
That said, show you are familiar with their legacy/best work and ask specific questions about it. Just study everything they had a hand in until you find something that genuinely makes you curious. Then ask that.
Hope that helps. Godspeed 💫
Recruiter emailed on Tuesday letting me know that the initial feedback was very positive. She emailed back today to schedule a call for tomorrow. I’ll keep y’all posted! 🤞🤞🤞🤞
Depends, what's the category?
Also need to know: is it a cool startup or a blue chip?
Luxury.
Startup vibe.
“So I got the job right?"
Oh, also. Since it’s in-house. Ask an informed question about a specific competitor. Anything that demonstrates a wholistic view of their business/goals.
So now they want me to interview with their CMO... any questions I should ask?