This might be a dumb question, but I’m relatively new to marketing and trying to learn about different types of agencies. Are media agencies involved in the creative process at all or it’s literally just media planning and buying? I’m looking at different company websites like omd, mindshare, etc. and it looks to me like they are doing projects that creative agencies typically do. Is there a big difference these days between a creative agency and a media agency or there is a lot of overlap?

like
Posting as :
works at
You are currently posting as works at

It's posted in a media bowl so you're going to get media perspectives (including mine). I only say this because this is perspective of one -

Media agencies are increasingly working with media partners on one-off executions that include creative elements, though production of said creative assets is usually built by the partner with oversight from the creative agency to ensure it still aligns with the Brand's overall messaging and goals.

Creative agencies lead building the overall creative messaging/concept/idea that ties everything (all executions/media placements) together.

TL;DR - creative agencies build the structure and framework from an overall standpoint, media agencies help steward media-specific creative within singular partners.

like

In an ideal world, creative and media should always be working together towards the same end goal

like

It really varies from agency to agency and to make things more complicated most agencies are owned by one of 4 holding companies and most clients will randomly take some functions in house and then move back to the agencies.

like

Also depends on the channel. I work in Social and we have little to no input on the creative development. We offer recommendations on ad unit types and the overall number of assets but we don't develop any copy or images/video. I prefer it this way as media buying and creative are two distinct disciplines. I know I don't want creative agencies telling us what or how to buy.

Related Posts

Any advice or thoughts on the experience required to get hired at Salesforce as a Solution Engineer vs Sr Solution Engineer?

Yoe: 3
Experience type: Functional Consultant

like

McK 🐟: are offices like Pittsburgh and Atalanta easier to get into than NY and San Francisco?

like

This administration is utterly unprepared for this outbreak despite what Trump says. My friends in the hospitals say there are tests. Encouraged to self quarantine. Now this.

Post Photo
like

There would be less blue states if we counted less 🤣

Post Photo
likefunny

Has anyone recently joined pepsico hyderabad? Do they have to and fro cab facility at different flexible times or at fixed times in the morning and evening?

like

When do we think dating can go back to normal post-pandemic? Are we thinking mid 2021?

like

Does anyone have the experience of taking on a global mobility assignment from Deloitte US to Canada? If so, was your work permit processed under intracompany transfer without LMIA? I'm trying to figure out if accepting the assignment will get me over the CRS cut off...

like

Is it a realistic possibility to move from articling at a private firm in Windsor to an associate at Bay Street? I'm currently doing corporate commercial work.

Dreaming of switching from account management to film directing. Any advice?

Going to set up my first appt ever with a derm and excited to hear what they recommend for anti aging (non surgical). Thinking of tretinoin, I’ve heard really good things from a friend who has amazing skin (she’s also Asian, so could be her incredible genes, but still). Anyone here have experience with tretinoin? White female 34 here

like

Joining a group that specializes in incident response. Any recommendations on things I can do this summer to prepare on fundamentals/certs?

like

How long it'll take to get promoted from P3 to P4 for a leteral entry in LTI?
How much hike is expected for the same?

like

How to overcome a breakup. I'm heartbroken 😭

like

Are the exit opportunities better in Internal Audit/Business Process than IT Audit? All I hear is how awful IT Audit is but don’t hear as much complaining from the business side

like

What are the rankings for top consulting firms in the human capital space? (Big 3, big 4, +++)

What's the pay range for a Director in Financial Crime and Compliance in any of the top consulting firms in New York?

like

What are the best consulting firms operating out of London known for / working on sustainability and energy transition topics? Many thanks!

like

Additional Posts in Digital Media Buying

How do you send clients POPs of their ads on top sites that they show up on? Is there a better way of doing this than doing 10 mins of refreshing until you see the ads pop up and take a screenshot?

like

Any tips for digital marketers going from an agency role to in-house?

like

Anyone based in SF or Bay Area want to network? I work remote and my team is based in LA so it’d be nice to network with folks who are local to me!

like

If any of you are working on Ocean Spray, your OLA has a major ad collision problem today. I literally never buy Ocean Spray nor have I visited the website and almost every banner on the web for me today is an Ocean Spray logo (which I'm assuming is the default).

So maybe fix your stuff guys. I'm at a 40x freq already.

likesmart

Has anyone moved careers from working strictly in Media buying at an agency & having most of your experience in that field, to something more in house marketing related? Curious if there’s something else out there where my experience would qualify in a marketing role as I’m currently moving up at my company, but not that interested in working in media buying forever.

like

Thoughts on branded search incrementality?
In what scenarios do you see it helping the bottom line vs not? Is. Competition, etc.

like

Any thoughts on how best to identify fraud within your DSP of choice?

What are your favorite sites for keeping up with digital media/industry news?

Looking to create a comprehensive personal RSS feed and don't just want to stick to the basics (AdAge, AdWeek, etc).

like

Thoughts on Jellyfish? They seem to be very close with/recommended by Google for digital

helpful

How do you determine how many accounts a person on your team can manage? I’m trying to figure out what’s realistic and how many people to staff to certain accounts.

like

Anyone with digital media & measurement experience looking for an Associate Director job?

like

Hi 👋 I’m new to the LA area and looking for good networking events. Any places I should look into? Thank you in advanced!

Do you have any resources you recommend to learn more about paid media in general?

like

Looking for paid social freelancers if anyone out there is looking!

like

What career options are there for someone wanting to leave that agency social/display life? What type of keywords are best to use when searching on a site like Indeed?

like

Does anyone have a POC at TikTok regarding gaining access to their self-serve paid Ads platform? Anyone having trouble gaining access to it?

like

What are the best dashboards for data aggregation across all digital including walled gardens? Best dashboard for holistic campaign reporting and data visualization?

like

Started a new job in December and a recruiter from another agency just reach out. Want to keep channels open for the future but think it would look bad to move jobs such a short time. Should I take the call or just tell them to reach out later?

like

How should be reporting be done ideally for clients including creative performance report

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal