Thought it’d be nice to get into the practice of sharing good copy we see in the wild again. This one’s simple (and maybe done before), but it really jumped to me for some reason.

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Maybe if you already know what it is. Rest of what? Last what?

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Nope. Missed the mark. The attempt at a play on words failed because it would have to be "rest" and "best", not "last". Thumbs down 👎🏻

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Ok this is good, we can have a conversation about this.

I would argue exactly that using “the rest” and “best” is expected and hackneyed phrasing, it’s more rewarding to the audience (and creative) NOT to say the obvious.

But I would argue more importantly, that wordplay wasn’t the goal here in the first place. It would be clear messaging, which is you don’t need to keep searching for the perfect phone case—this is it.

I’m saying all this because I’ve been researching phone cases for my new iPhone all this past week and this ad really struck a chord with me. And after doing tons of YouTube/TikTok research, they convinced me to buy this case 🤣🤣

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What’s an arc pulse, though…

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Would’ve been more effective to say here’s your last so it’s more clear that the consumer doesn’t have to keep shopping. This one is better than the rest.

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Spec Ad: Olympia Beer
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