To whichever firm lands the deal to merge SPG and Marriott rewards programs: DO NOT FUCK THIS UP.

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They try to do it internally, and get stuck. Partners everywhere get the RFP. The winning bid pairs it with an Agile implementation and chunks it. A Google/Tesla JV buys the newly christened Share-iott and installs racing car beds in every room. China buys everything; Trump build the wall. Corndogs.

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@A1 are you from the future?

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Clearly MAR and HOT already have established relationships with all the consulting firms (I'll give you 3-4-5 seconds to realize why a hotel company is established with [traveling] consultants) and the work will be chunked off between the firms. Little balance and play nicey-nice overall.

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My guess is a 1/2 big 4 on each side and an MBB for oversight

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It may be combination of multiple people, companies, contractors and firms. To do the end to end marriage ceremony.

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i could do it in an hour

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Will be interested to see if they sell off hotels to other brands... Ex. Atlanta would have 87 MAR/SPG hotels

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integrating the res system will be tough

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Agree - get this correct

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Reservation system integration - absolute shitshow.

My guess is they get the methodology from the big 4 proposals and try to DIY

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