Trying to make the switch from traditional advertising to more experiential work. Any advice?

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Work on understanding spatial needs for creative concepts and how the environment will impact the activation. A lot of creatives are good at coming up with ideas, but when applied practically they don’t fit in the given space or account for how people would move through it, weather, lighting, etc.

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If you're switching agencies to pursue it, make sure to go somewhere that gets decent budgets to execute (i.e. Giant Spoon, Sid Lee, Deeplocal). Beware of the many shops that pump out 50 person parties and B2B conferences... event marketing essentially

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There are no mistakes. There are only signs.

Taking a job that seems interesting at first and later realizing it is not right for you is a sign.

It’s an arrow pointing you away from that type of work.

And knowing what you don’t want helps you get closer to discovering what you do want.

DM me if you need help.

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Hi people,

check out the Black in advertising bowl
https://joinfishbowl.com/bowl_t6agpu .
I saw a ton of job postings in there, might be a good place to post any positions we hear about.

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