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Work on understanding spatial needs for creative concepts and how the environment will impact the activation. A lot of creatives are good at coming up with ideas, but when applied practically they don’t fit in the given space or account for how people would move through it, weather, lighting, etc.
If you're switching agencies to pursue it, make sure to go somewhere that gets decent budgets to execute (i.e. Giant Spoon, Sid Lee, Deeplocal). Beware of the many shops that pump out 50 person parties and B2B conferences... event marketing essentially