Typical sign on bonus jumping to smaller Boutique firm - senior consultant? Is there a standard?

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My experience with a boutique firm. Got comparable salary and bonus structure to large firm but no sign on

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The point of boutiques is they are all different. What did they offer as a % of annual comp?

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I should be getting an offer early next week - I just have a feeling they're going to lowball me so trying to get a gauge of what's normal or standard so I can better respond / negotiate

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Not historically good at this part so trying to prep

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What field? Tech? Strategy? MC?

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Digital and analytics

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I had a buddy to a small marketing analytics firm and get 150k and 20k sign on in NYC

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Anyone? Trying to negotiate but don't want to go way above or below the norn

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likeuplifting

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