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In the first episode Don meets with a researcher who explains people's motivations to smoke. That's the closest thing to a strategist in the entire series. But given planning wasn't really a formalized role until the late 60s (by JWT in fact) their lack of presence isn't very surprising.
Don did the strategy. He was a proper creative Director. Now we have to split the roles. But look at the Kodak episode. The whole thing is a strategic lead in to creative. Then bang..... carousel.
Don would eat a planner for breakfast and shut any strategy speak down with his first hand account from a past weekend of lowlife events
Dr. Fay!