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Deal with troublemakers. One of the biggest mistakes you can do is to be silent and not give a clear explanation to your users, especially when they express frustration. Don’t let angry users ruin the feed. Instead, address the problem—your community will appreciate this.
Recognize people who contribute to your community. Make sure you know and reward your biggest supporters, because they are instrumental in keeping your community active and vibrant.
Take advantage of gamification. Everyone loves a good competition—whether that’s with oneself or with others. Let your users feel positive emotions from completing quests, receiving badges, and designing their profiles.
Be Creative. A lot of community managers prioritize cookie-cutter engagement strategies over being creative and taking chances. Don’t be afraid of an unsuccessful campaign! Most digital content only peak within a few hours after posting anyway, so you can always try again.
Authenticity is everything. Online communities are all about meaningful relationships and interactions. They are built on the desire to find people, connect with them, and exchange value. As a community manager, it’s important you embody that authenticity vs. being just a marketer.
Have a solutions-oriented mindset. Community Managers face tons of challenges everyday. Leadership isn’t about creating a problem-free work environment, but rather the ability to approach, manage, and overcome the inevitable bumps in the road.
Always communicate in a professional, but friendly manner. Never get into flame wars, use profanity, post anything unprofessional, or do anything that you believe the brand would be embarrassed by. If you *ever* do this - even once - you're done.
Make sure you honestly and organically grow your other social profiles along with your efforts in the community. Good luck!
Study sociology or communications. I've met a lot of CM’s with a background in sociology or communications. Naturally, these subjects are great fodder for a future as a CM. Why? Because, as a CM, you'll need to understand people, data, and how to communicate with people through data.
Be authentic and keep your fans engaged. A community manager is a real person who is seen as an advocate of the brand. Be friendly and loyal, communicate with fans in a supportive manner, never sound too promotional - you are there to talk to people on behalf of the brand and create deep engagement through interesting non-formal conversations.
Comments shouldn’t be ignored, even the negative ones. And for keeping your fans entertained, don’t limit your content to industry-related buzz. Contests, quizzes, polls, and other interactive participation opportunities are great for turning engagement into action.
Learn to use analytic tools. All community managers should be recording and measuring the following common analytics: growth, engagement, returning users, and referrals. It allows you to see if you are achieving any results.
You need to be open-minded and be very good in terms of communication. You will be using your communication skills more often than you think.
Bake your community feedback into everything. Always be checking in, listening to feedback, asking quesstions. Sure not all of it will be constructive or possible, but there's some good information there you can apply.
WIshing you all the successes you deserve as you navigate the field. My advice for you is to set your boundaries and make them clear, both in your role, work/life balance, and to your community. It gets really easy to burn yourself out or get burnt out by the job especially when starting out.