What are some good, performance review goals to set that show that someone at a Media Planner level is ready to move into a Supervisor role? I recently started a new job that is a lateral move; My new role is a great, but I want to prove that I can be ready for the next level next year since I’ve already been a planner for over 1.5 years

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Here is what I tell all my direct reports:

1. Organisation - are you completely on the ball with all your work above and beyond what’s expected? Do you know the rates cold? (If you’re making plans and the answer is no it doesn’t help with trust) Do you use proper research and data to support your narrative? (No bullshitting)?

2. Understanding - do you understand the client? The agency? Your boss? Your peers? Your XFNs? If it’s day one in your new job do you know what to do or do you need to be told?

3. Speed and accuracy - can you step it up and deliver during crunch time? Can you deliver accurately? Do you know all the templates and all the hacks?

4. Technical skills - do you know all the relevant software tools for every channel? Do you know what all the rates and levy’s are for your client across the plan? Why they are on the plan? Do tiki know pivots, vlookup, clever charting / conditional formatting and VBA?

5. Relationships - do people trust you? Do you get stuff done and do favours or pinch hit when more needs to be done with fewer hands? Can you call in favours? Can you persuade? Can you manage up and down the hierarchy? Can you see around corners?

6. Audience, Creative, Measurement - what, why, when and how?

7. Do you know your channels? T-shaped experience is fine (in 1-2 channels) but are you speaking to all channel specialists and trying to learn more?

8. Proof points:
- are you doing new biz?
- is your data skills on point? Accuracy and quality thinking ?
- are you producing solid examples of work that stands out internally and externally?
- do people trust you? hint get your clients calling you directly for help
- are you adding non obvious skills?
- how solid is your blend of media skills and the industry skills / details coming out in your work


The above is just information, you don’t have to do all of it, but you do have to figure out what’s valuable and relevant to your role and your agency - some of the above will be totally relevant some irrelevant and some in between. Pick and choose accordingly

And remember - it’s just media - if you ain’t having fun it’s not gona be worth it long-term

helpful

You should try to find a job description for a media supervisor at your company, even ask your boss for it to help you set goals.

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