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on any given Sunday would you put yourself on team juvenile or team geriatric?
I like to know if my art directors can also write a bit and how they feel about you commenting on design stuff. I like it when it doesn’t feel like everyone has to stay in their lanes.
Great question! Some of the most important things in my mind are their attitude, their values/work ethic in the craft/profession, and how they handle adversity and differing opinions. This touches on their respect for others, integrity, openness and how they'd approach conflicts and challenges.
Ex: Tell me about a challenging time in your career recently that made a difference in how you approach your work or where you learned something critical that contributes to your performance level today.
(Very open-ended, see where they take it. We all should have moments like that in our professional lives. It gives them a chance to reveal a bit of who they are and what they think is important to share.)
Secondly, I'd ask what their specific involvement was in the work and case studies they share in their book. It's always a good sign in my mind if they can expand on the deeper thinking and strategy of a project and hopefully reveal some hands-on support--rolling up their sleeves for some wordsmithing or Photoshop work, etc.
Ex: Point to projects you particularly like in their book or ask them which ones were their favorite projects and why?
(Plenty of followup question opportunities to get them talking, reliving their work, to get a sense of who they are as people, workers and creatives.)
Hope this helps!
I like asking creatives I’m partnering with about whether or not they have specific work styles that compliment mine. And if they are art, how they creatively think about constraints of different formats.
This isn’t a knock against anyone: but i also like to make sure they don’t romanticize previous eras of advertising, but do know the work inside and out. Don’t need “hustle culture”energy in this field anymore and especially as a partner.
Chief
What do you understand as hustle culture? I like people who are genuinely ambitious and want to put the work in tho. That doesn’t mean overtime per se.