Creatives

What do we think a fair hourly rate is for a seasoned award-winning creative director? I’m consulting on the brand overall, designing the logo and helping with the website. Thoughts? $100/hr?

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works at

That’s way low. $150+

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I second 150++

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100 an hour is like a senior creative with a good book. 150+ easily. I’ve seen several good CDs with a day rate of $2k. So, 200 an hour for a 10 hour day.

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Is it a gig or more as a favor? I try to make myself more affordable depending on who it’s for.

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$150+, $100 is too low for a good CD.

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Double that.

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Since you touted your history and not the company’s, I take it they have the money to pay whatever. I’m a seasoned AD with no awards and never worked at a big shop and places pay me $50/hr more or less, depending on the size of the business. If you’re living in NY and an award winning GCD, maybe $150. Then again, you may be able to do some unpublished Cannes ad, but what’s your experience with branding? Is that something you’re comfortable with? You don’t want to overcharge and deliver an OK product.

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I took a gig just like that for $100/hr because it was work from home.

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