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Honestly, you know what's really refreshing in a student book? Seeing not just the concepts, but actual competent art direction. The basics.
Please, not just case studies. Print/poster is a great demonstration of craft and simplicity of ideas. And quick for CD/ECDs to review. Also don't use logos as the thumbnails for your folio pages. Each tile should be clickbait. Make us want to click into another project. Nine is a good number of pieces starting out. As long as they're great. Then some personal stuff is always interesting, if it's interesting.
All this, especially R/GA1's advice. No poetry and no personal blogs about your cat. Unless you once wrote something amazing, like that sorority girl a few years back who wrote that email to her housemates threatening to punch them in the dick, do not include it. I tried to hire that sorority girl btw. Can't remember where she eventually went. Amazing.
Sorry everyone is so abrasive and sarcastic when you're actually looking for advice! Try to get 6 pieces in your book, but don't stretch to get 6 if they aren't all solid. 4-6, no more. Show a variation in art direction skills (illustration, Photoshop skills, etc). Look at other student books for inspiration. It's important to have a strong concept (the big idea) behind every campaign. Side projects are great, try to include one. Doesn't need to be anything crazy. It's actually better if it's unrelated to advertising, design etc. Also, take all the Adobe Creative Suite training you can and get good at designing. Good luck!
Definitely show what you want to do, not what you can do. One word of caution about personal projects, don't put in your photography unless you are truly great at it.
Was just having this discussion w coworkers the other day. Have the types of projects you want to work on in your book. And definitely the types of projects the agency would be looking for. Good luck!
Don't do it dude
@CD1, I believe the turn of phrase she used was "cunt punt." still 🤣 at that one.
Yes!!!! She seems to have dropped off the grid. Too bad.