What do you wish design students would learn in school to ease the transition into needs of business? I have seen an increasing need for more education/inclusion/overlap into other areas of business that depend on design teams so they understand what goes into the process. As well as design teams into the other business teams. This would alleviate tensions and improve quality product delivery due to the major miscommunications that occur so frequently.

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More design research, consumer research, and better understanding design for a specific target that may be outside a designers comfortable style. I’ve seen too many designers lately come in and want to design everything in “their” style, which is great to have some personal influence on style, but at the end of the day, you’re designing for a specific audience. Also, better understanding of designing under constraints…budgetary, production and quality based limitations.

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Brilliant response! Thank you!

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