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More design research, consumer research, and better understanding design for a specific target that may be outside a designers comfortable style. I’ve seen too many designers lately come in and want to design everything in “their” style, which is great to have some personal influence on style, but at the end of the day, you’re designing for a specific audience. Also, better understanding of designing under constraints…budgetary, production and quality based limitations.
Brilliant response! Thank you!