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You can make it more genuine by imagining that you are talking to someone you know, while maintaining the necessary respect for the client.
To some extent, sounding "scripted" just comes with the territory. Some concerns or questions are so common that the response will inevitably sound a bit canned. You can try to give more creative responses by taking a more personal interest when faced with more niche or unusual questions
This is a difficult one because you'll naturally develop your go-to lines for common complaints. The best thing you can do is make sure you fully understand what the customer is saying and respond accordingly.