What does my portfolio need to unlock a path to ACD?

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There’s no one path to ACD and, often it goes beyond your book. For example, I know ACDs who got promoted within their own shop as a reward for helping to bring on business, winning awards, or being the default lead on a piece of business because of a lack of staffing.

Other times, people get promoted to ACD because the agency they’re at can’t give them a raise. So, they give them the title.

Then, there are the freelancers who say they’re ACDs but are really mids with less than five years in the business.

Some agencies don’t even have the ACD title. So, people skip it altogether.

This is all to say. Don’t make becoming an ACD your goal—or, becoming an ACD on a certain timeline, for that matter.

Focus on creating good work. It’ll happen one way or another. Trust the process.

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A minimum of three Cannes Lions (gold or higher), two D&AD pencils, and four One Show pencils. Also, a letter of recommendation from your high school guidance counselor.

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It depends on the market, agency and situation. But things that help: having recognizable work for big brands, winning industry awards (Cannes, One Show etc…) , having big production experience in both TV and non traditional activation/social

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Please help. ACD? I think you’re missing another C and a ⚡️

If all you want is the ACD title, just be a good senior writer in an agency and keep pushing for more money. They'll offer you the title instead of money sooner or later.

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