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The worst is the 40+ year-olds who try to copy gen Z, painting their nails, wearing dangly earrings, pink hair, a trader joe's bag and ultra baggy pants. Super cringe
Be yourself, yes, but that wasn't yourself for the last 20 years of your career. It doesn't look ~ ultra creative ~ it looks like a midlife crisis
Well, there’s different levels to this.
Our industry is so youth culture focused, and ultimately ageist, that it makes sense that 40somethings dress like 20somethings. Usually pink hair on women and dubious styling on men.
But the more interesting thing, IMO, is that there feels like a pretty straight line between the expectation of your creative superiority as a ECD/CCO…and feeling like you have to present yourself more “creatively” to maintain the image.
This ^ cd1
Also, I think there’s some level of authenticity in branding yourself “current” or relevant regardless of age and expressing that thru image. Years are just a number! If you’ve always been trendy it makes sense your image evolves as trends evolve. But there’s a danger of becoming a trope and looking ridiculous - so finding your own style vs mimicking a generational look is the balance to achieve. If I were an ECD Id be using my salary to purchase a couple of trendy accessories the younger gen covets but can’t yet afford rather than going all out to mimick the hallmarks of their generation. Subtlety, authenticity and originality are more likely to inspire respect than copying. Also, I wouldn’t care too much about what others think and would want to project that versus someone who is obviously and desperately trying too hard.
Clients don’t want the team in charge of their creativity walking into the room looking like they are their accountants, cost consultants, or legal team. They are paying for creativity from the start, and CCOs often take on figurehead personas so that the agency’s creativity is front and center.
@P1 - Back in the 60s, agencies could flunk an office visit if the clients didn't smell weed on the "creative floor."
idk about where you are but in london creative leaders just wear black
Maybe they just feel free to do it at that level.
I also feel like if you want to be a CEO recently you have to be a very attractive female.
Just like brands, people are allowed to refresh. So are you. Live and let live.
Can I still get my nose pierced?
If the person was always an eccentric creative type I give them a pass (even if it’s a little corny). If they were a normie all their life and in their midlife adopt some ‘edgy’ look then judge harshly.
Women especially are increasingly “invisible” and pushed aside as we age :(
so I don’t judge people dying their hair brown or pink. 🤎🩷 Or those getting botox. They’re getting their ROI.