What salaries are you getting digital consultants in this format? Firm, Title, Compensation(base, sing on, bonus, SRUs), YOE, have a website(Yes/No and/ useful for comp?). Fill in what you can. Thank you.

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McKinsey
Analyst
90k base, 15k sign on, 15-30k bonus
Campus hire - 0 YOE
No website

upliftinghelpful

McKinsey
Specialist
~180 TC (depending on performance)
6 yrs experience

If you have an active site and write relevant articles think this will only help you. If you’re on the fence between levels analyst vs sr. analyst, have all of the other quals and interviewed well, I imagine this could be something that bumps you to senior. It will only help you, same with side projects, open source contributions, volunteer work etc.

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