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When I interviewed in Accenture in job role it was showing application developer as Azure DevOps.when i received offer letter in which role showing "Quality Engineering Analyst". What type of work they will give. I was expecting to work with DevOps tool. Please give clarity on this shall I talk to hr about this? Anyone know about this pls share your comments?Accenture Cognizant Accenture Tata Consultancy
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Is it possible to move from Media to Marketing?
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What’s GAD?
For digital you should know what programmatic is, about DSPs, supply sources, dynamic creative, and attribution. You should know how digital OOH, CTV and digital audio happen. Know about dynamic ad insertion, data partners, how ads are decisioned based on algorithms. Know about hyperlocal data, audience data, contextual data, first party data.
Know how search works.
More advanced is info around CDPs, and some nuances for things like DSPs and how the programmatic ecosystem works.
For context we are programmatic buyers.
Ahhh...so like LiveRamp? Appreciate that detailed answer!
Tagging, problem solving, performance (how you solved issue x), revenue questions, etc
Not sure the GAD needs to understand tagging but definitely revenue, efficiencies, etc.,
Strategy, internal financing procedures, new business, client relationship, digital trends. If you are mid-level or above you should NOT be doing tagging or ad trafficking.