What sort of questions should a GAD/Director be able to answer re:digital in interviews when you haven’t “grown up” in the digital tactical weeds?

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What’s GAD?

For digital you should know what programmatic is, about DSPs, supply sources, dynamic creative, and attribution. You should know how digital OOH, CTV and digital audio happen. Know about dynamic ad insertion, data partners, how ads are decisioned based on algorithms. Know about hyperlocal data, audience data, contextual data, first party data.

Know how search works.

More advanced is info around CDPs, and some nuances for things like DSPs and how the programmatic ecosystem works.

For context we are programmatic buyers.

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Ahhh...so like LiveRamp? Appreciate that detailed answer!

Tagging, problem solving, performance (how you solved issue x), revenue questions, etc

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Not sure the GAD needs to understand tagging but definitely revenue, efficiencies, etc.,

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Strategy, internal financing procedures, new business, client relationship, digital trends. If you are mid-level or above you should NOT be doing tagging or ad trafficking.

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