What was Booz & Co's reputation pre-PwC? Were they a legit top tier like it was MBBB or were they more next rung down like ATK? Just curious...

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From the perspective of recruiting as a metric. My experience was that in the Booz days we rarely lost people to Deloitte and below. We mostly lost to MBB with some rare exceptions. Now a days we lose to EY, Deloitte, KPMG strategy etc.

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My favorite story is that one of the lead partners who negotiated the deal for Booz (and tried to convince other partners that it was a great deal) left for McKinsey like a month later.

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Perhaps I can offer some perspective here having been part of Booz & Co before the merger with PwC.

The difference between then and now is night and day. Prior to the merger, two things about Booz were amazing - the quality of people and the quality of work we delivered to our clients.
Having differentiated ourselves through our industry model, we often got some of the most interesting work that needed specialized expertise from people who've seen an industry fairly closely.
Overall as a group, we were pretty happy and proud of our place in the consulting industry. The morale was quite good too (up until about mid 2012).

In my specific experience I recall being awed at how most of the partners were truly well known experts in their field. I recall us consistently pitching against McKinsey and winning. Same with us and BCG. Never quite pitched against Bain but that's probably a factor of the industry I am in and the clients we targeted.

That was then....

_____________________

Now, it's not even a former shadow of itself. Most of the good partners and employees have left. There is just a feeling of meh in terms of morale and attitude. Juniors hired from campus are definitely a few notches below what we used to get.
Work we sell nowadays borders from okay to quite crappy (pockets of excellence still exist, but are few).
We are slowly but surely gravitating towards the lowest common denominator i.e. PwC Advisory

PwC Advisory has basically completely screwed up the acquisition and the integration. Their premise for buying Booz & Co wasn't necessarily flawed and initially it felt like they had a decent model in place for integration i.e. Allowing enough separation so that S& could be it's own entity while cross pollinating client networks with PwC leadership, and of course sharing back end processes.
Reality though has been quite different. PwC partners did not have the patience to properly integrate the firm. They tried to bring all of S& into the Advisory umbrella by force and that's when it all unraveled.
The culture of the two companies were far too different to be merged. At Booz, partners became partners because they were true world leaders in their area of expertise, whereas at PwC partners were basically sales people. Nothing wrong with that approach, just that they can't be combined.

Anyway, Booz & Co for the most part is dead. Sad end to a very storied firm.

In hindsight, the proposed merger with ATK in 2010 may have resulted in a much better story ( for both firms)

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Mbbd

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ATK

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I'd honestly rather be called PWC Strategy. Like how kpmg or Accenture did it

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millions paid to a branding firm to develop that car wreck of a name... if your firm name cannot translate directly to a URL / email address - how can you endorse it? Cesare... you rascal

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This focus on the name here reminds me of the "Monday" debacle from like 2002...

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I know multiple partners in A&D and CIPS that left for KPMG, Accenture and Deloitte

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Prestigious firm. Dramatic people. Scrambling partners after the split. Needed a mothership to cover their overhead.

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Mbbd

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Booz & Co. was soundly in the 4 spot on all vault rankings for a few years (maybe 2011-2014). Now kind of a mess sadly. Partnership was extremely smart, 2 large payouts in 7 years... after pwc announcement there was a yard sale with other consultancies poaching whole groups / rainmakers.. pwc audit conflicts blew up large client relationships, huge brain drain after the retention payments were made... you know the rest

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The old tier 2 is all but gone. Booz (or BAH before them), Monitor, Parthenon, Marakon... OW, ADL, ATK I guess still holding on, but ATK is the only one I see in the marketplace (for SC work).

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Agree, ATBooz would have been better.

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Well said s&2

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@booz.....? It was awesome. Now it sucks. PWC sucks.

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^ hard to argue when we thought putting an & in the new name was a good idea.. smh

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No. you need a different name or it's harder to bill at a higher rate but a drunk monkey could have probably come up with a better name

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Apparently the legacy Booz form wanted to keep the damn & so badly from a brand recognition purpose or something that S& was the best they could come up with

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@S3, IDK about that, did you see the KPMG post where someone had a Masters degree and was offered 65k?

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