What’s happening at Droga? Seems like literally everyone has “left”? Heard they were also looking to bring in new lower level creatives. Is it just an out with the old and in with the new thing?

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It’s been terrible for ages. Then Kolbusz came and made it relevant. The guy left and now is back to terrible. The value of a good CCO…

likesmart

I like them creatively but not effectively. I think it’s more of a personal opinion more than anything. Ok I think they’re funny and wacky but I kind of need more than that. Again just me

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The NY side goes through people all the time. But I think what you’re talking about is the last 2-3 years with the more prominent higher level ones. I don’t think this would’ve been related but the office in London really went through a huge shift. Literally almost every single one from top to bottom are gone or are being replaced. Just close the damn shop already. It’s hanging on by a thread

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The CSO is average. The visionary CCO left. The smart and nice CEO also left. Now a husk.

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Ff. Noticed this with their NY shop too. A lot of the great creatives left in the past year or so

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