What's the most thankless job/role in advertising and why? Copywriter? CEO? Analytics? Strategy? Account Management? Etc

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Ad ops lmao we didn't even make the damn list

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@CW1 on the agency side ad ops takes the creative assets and ensures their performance (impressions, clicks, conversions) can be tracked properly by creating "ad tags" which are snippets of code that site owners can use to serve the ad

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People who restock the vending machines for our spoiled asses.

I hope you all are kind to them.

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AGREED. So sorry we had the same cookies last week

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Studio.

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Designers for sure.

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“that’s what the money is for!”

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Community Manager, usually raises the flag to warn about bad social or brand action with no avail, but is the one ultimately dealing with the inevitable fire hands on.

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New biz which has not been mentioned across 94 comments, yet is so vital to the health of the agency and external reputation.

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Project Management

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Accounting - they don’t get any recognition or acknowledgement

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*...I don’t think I’ve ever formally MET anyone in accounting.

Art Directors. They seem to pull the most all nighters with little to no “thank you for the extra effort.”

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ECD. All the responsibility, no final say.

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Engineering

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If you don’t run a holding company we’re all expendable and not important. What we produce is ephemeral and the people who pay us aka our clients are trying to find ways to get rid of us or work around us.

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Business Affairs. We only care about them when we get in trouble and it’s usually because we didn’t send it to them or listen to them. We call them the soul crushers. And we always forget to thank them but they help keep the creative alive by making it legal.

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Admin who does everybody’s receipts.

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Yes.

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Community managers, they are only noticed when there is a mess up...otherwise they don't have much say internally in agencies

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Digital designers. Get handed shit at the end and deal with it to then not be credited alongside creatives.

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I'm going with ad ops too. They're taken for granted and do a lot of detailed stuff. When it's right it's just BAU but when it's wrong the buck stops with them.

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IP’s

CEOs are often seen in a negative light, But they are the ones that make the tough decisions and stay up all night doing things that no one else sees to keep the company going.

Production designer- we do the shit work no one else wants to. Pay us more, please.

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How is the Business Operations (BO) team at ZS?
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I have couple of more questions:
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Hi
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I hate that I feel sad I’ve never had my work enter for awards. My feed is flooded with everyone’s success. Should this define me? Why do I care so much when there are bigger problems in the world?

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Not many people seem to care about those agency of the year titles anymore. Especially in the past 2 to 3 years. Even to the winners. Right?

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“Can we change all the instances of ‘we’ in the script to be [our brand name]? Just to remind my listener who we are throughout.” 🙄

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How did your agency handle layoffs? All-agency meeting before they started? After they ended? Both?

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