What's the most thankless job/role in advertising and why? Copywriter? CEO? Analytics? Strategy? Account Management? Etc

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Ad ops lmao we didn't even make the damn list

likefunnysmart

@CW1 on the agency side ad ops takes the creative assets and ensures their performance (impressions, clicks, conversions) can be tracked properly by creating "ad tags" which are snippets of code that site owners can use to serve the ad

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People who restock the vending machines for our spoiled asses.

I hope you all are kind to them.

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AGREED. So sorry we had the same cookies last week

likefunny
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project management. the field goal kickers of the industry.

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@Analyst you watch the game tape and tally the scores

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Copywriters are pretty thankless when literally everyone thinks they can do our jobs because most people know how to write.

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I’ll stick up for the Strategy Director on this.

A *thankless job* does not mean a job that has annoying bullshit. Most jobs have it.

A thankless job is a role whose importance is almost universally taken for granted.

likesmart

Account person...managing the personalities of creatives and clients. woof.

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Producer

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Correct answer. Oh don’t worry we will make sure that you get the director you want then stretch the budget in every direction to make it work for everyone, but I prefer that you measure my effectiveness by the dinner reservations I make when we are on production.

likefunny

Finance and Ops, hands down. We literally *make your projects happen* and we don't even get an acknowledgement. Ever. "Why is the system not working? Why can't I have my money? Where's my expense reimbursement? Ugh, this is too complicated..." etc etc.

You only notice us when something isn't going right, in the meantime, we're the ones that have to interface with the biz clients to make the argument that the spend should occur or the system is necessary to protect the assets.

Creatives don't even know we exist unless their expenses get rejected.

Accounts hates us for making them do "non-creative" work.

Producers get cranky when vendors don't get paid (because they never submitted invoices...). And so on.

Our time and efforts aren't respected and it's obnoxious. We're all in this together, we don't even get a thank you. And those precious awards? We don't even rank.

But hey, we keep the train running. Whether or not anyone recognizes that.

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Truth, thank you for all you do!! 🙏🏻

helpful

Mail clerks and porters
(if you were used to shipping all your Amazon Prime orders to them, i hope you gave them a tip around the holidays)

Office managers
(keeping track of the chairs you innocently move from conference room to conference room)

Housekeeping
(stop flooding the toilets and leaving your mess everywhere—learn how to wipe ffs)

Deck Designers
(aspiring to do the work and only given the opportunity to fit it on the page)

AAEs
(no one seems to teach them anymore—but the best ones rise to the challenge)

Jr. ADs
(just because they can draw, animate GIFs or cut together case studies for you doesn’t mean they should)

Receptionists
(say hi every once in a while. they’re not just there to let you know when your Seamless order has arrived)

Executive Assistants
(you’re dealing with the insanity all day every day when everyone else just gets short bursts)

Timesheet Police
(seriously, everyone’s hours are how an agency gets paid and grows a scope of work. Just do them already)

Creative Managers
(at the end of the day, we’re all high maintenance. cut them some slack once in a while)

Our loved ones at home
(making the biggest sacrifices when we’re not around and listening to the venting when we are)

likehelpful

I worked in marketing for a non profit out of college for a year. Account ladder at my agency is: coordinator —> manager —> exec —> sr. Exec —> supervisor —> etc. So, not a huge displacement (not like I was rushed into a sr. Exec position), but was expected to lead projects for a bigger brand in an industry I’d only dreamed of being in.

likeuplifting

Account for sure. They’re always to blame if something goes wrong and yet, never get an ounce of credit for doing their jobs well.

likeuplifting

I think it's all the behind the scenes people...legal, finance, IT, ops, compliance...
They get $hit on when something goes wrong or when they have to say no to some hairbrained idea but they never even get acknowledged when everything runs smoothly.

likesmart

Project Management. 🙆🏻‍♀️

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Ops. No glory, literally makes shit happen.

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I second this!!!

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The fact that no one has said design makes me think you forgot I exist–which reflects my day to day experience as well.

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This is the correct answer.

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The admin who handles invoicing/billing/scheduling/subscription/staff issues

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Production artists. The sherpa’s of advertising.

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We’re literally the agency’s toilet

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Business Affairs and accounting. Hard work, no glory, never the big salaries.

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Executive assistants?

likehelpful

This is how I got my foot in the door and it’s 100% true 😂

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Hands down, project management.

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From the client’s perspective? All of them pretty much lol

likefunny

Digital specialist.

Think about it. Basically if it goes through a computer or smart phone, you're supposed to know how to take care of it. That's a lot of hats.

The year I had that roll was total TIHI material.

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likefunny

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